Basic Internet Marketing...

A quick note from the team @ Green Zaprr Group: We're pre-launching our new company! As we hit the ground running, we'll be partnering with local business owners and we want to be sure that you hear us, thank you for putting your trust in US! GZG knows a few things about internet marketing and we're taking some initiative to get enough information to business owners so they can make informed marketing decisions. We'll be doing a bunch of 'Marketing Webinar's For Business Owners' to get the word out soon, so stay tuned! "Take Trust To The Bank" is more then a just a slogan, it's the foundation where winning results are born, our bond... 

Attn: Writers! I've got to throw you a slow pitch here: To all writers and even non-writers out there, now is the time to start dusting off your creative writing skills that've been sitting on the back burner for far too long, we need your help!

I'm looking for a few good men and women who want to write...    About twenty + years ago,  I remember reading a Santana interview. Carlos was quoted; "Today's communication technology makes it so important to communicate responsibly." With that in mind I want to hear from you, capito?

With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective internet marketing techniques in getting targeted prospects to sites and converting them into buyers. 

Why is article writing, submissions and publications getting so popular again? It works! There are already many tools that people can use to make the process of distributing their articles faster and much easier. Though this is invaluable in getting the contents more exposure, it's only half the story. Let us take a look first at the common mistakes that some people make before submitting their contents to article directories:

1. Confusing the reason to promote the articles with the reason to write them. In article writing, there are three key benefits why you are promoting them; branding, lead generation and promotion, which are all part of your optimization efforts. But there is only one reason why you write an article, and that is to inform your audience. If the article is not focused on this primary and most important purpose, it will fail to achieve the three promotion benefits because no one will be interested in reading them. You need to figure out first how to get people to read what is in your article, then make them click on your resource box. You can achieve this by producing better content.

2. Failing to maximize the promotional opportunities of article marketing. You may know already that your articles can help you generate additional links back to your site. But do you know that you can get more visitors and better search engine results from that same articles? Mention keywords at strategic places. Just be sure not to overdo them. Some are even using anchor texts which is also an effective method. But it is important to know that the majority of the directories are not able to support this, so remember that is not only about the links back to your site.

Part of doing well in your article marketing is getting picked up by publishers with a large number of audiences and gaining the ability of leveraging other brands because of the quality of your work. Better search engine results produce a rainbow of great benefits. But these things do not put much money in your pocket. There are other factors that can turn your article marketing efforts into an opportunity that can boost your earnings. 

Our focus is not just increase the number of visitors to your site, it requires carefully strategizing and planning. That's why we start out with a plan and see to it that (y)our article will serve the function that we intended it to have.

3. Publishing content that does not help your readers. Maybe in the process of writing articles, you are thinking that all that is needed or all you wanted is links back to your site, wrong. And any visitors it can generate are fine. Guess what? Not all article banks and directories are going to accept your content automatically. Often times, they have some guidelines and specifications on the articles that they are accepting. You can double the number of sites you can submit to by writing articles that the directories want to share with other people. All it takes is one publisher with a hundred thousand readers to increase your potential audience overnight... Write the articles that publishers want in their publications if you want your article marketing to work the most effective way for you. This also means you have to obey the standard guidelines, spell checks, researching on a good topic and even hiring a writer to produce good content on your behalf.

In the end, it is all really a matter of choice on your part. You can start getting a little exposure from increased links back but on a very basic level, or you can enjoy massive exposure if you'll just take a little extra time to create quality content, the choice is simple. You may not be aware of the fact that an article submitted on directories is not meant to have the same level of exposure as highly-targeted content designed as a Press Release geared to a narrow group of people. 

Learn the difference between these two and it will surely help you know what kinds of articles to write and to submit. In closing this post and in your consideration to make us part of your team we remind you, as it should be with any part of your team, making your company more profitable drives our mission to drive your mission.

Let me say, I would be remis if I didn't mention our 137 collective years of experience. Soo, if you're ready to take 'trust to the bank,' all of us at GZG, as it is with anyone who is already part of your team, would certainly be tapping their foot by now, BECAUSE it's time to get going and make the miracle happen!