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Introducing the Oztile Showroom: A Modern Marvel in Busan
Located in Songjeong, Busan, South Korea, the Oztile Showroom designed by Atelier MODS stands out not simply for its impressive use of granite, marble, and tile but also for its thoughtful integration with the environment. Completed in 2024, this architectural endeavor transforms a challenging site—originally a reclaimed landfill—into a stunning space that harmonizes urban fabric with nature.
Architectural Design: Blending Outdoor and Indoor Experiences
The design concept revolves around the unique site characteristics. The showroom’s layout includes a lobby and an office on the first floor, while the second floor is designated for sales and exhibitions. A key element is the elongated entry path that guides visitors to the main space while still allowing a gradual experience of the architecture itself. This approach not only increases engagement but also cultivates a sense of anticipation as visitors transition from the external environment into the inviting interior.
Creating Privacy While Engaging with the Surroundings
With a train station nearby and a dense residential area, the architects prioritized privacy without sacrificing connection to the city. The use of a lower fence on the ground floor provides barriers from the street view, while interior windows on the upper floor enable glimpses of downtown. This duality exemplifies a key architectural challenge—how to create a space that feels intimate yet connected to its bustling surroundings.
Sensory Experience: Light, Shadow, and Texture
The wall finishes in the showroom play a significant role in enhancing the sensory experience. With broken stone chips adorning the wall, visitors encounter an intriguing texture that contrasts beautifully with the sleek, contemporary design of the building. This not only highlights the beauty of natural materials but also integrates the space into its environment by evoking a sense of time and place.
The Future of Showrooms: More than Just a Space to Sell
The innovative design of the Oztile Showroom sets a precedent for future architectural projects focused on customer experience and environmental considerations. In a world where interior design trends constantly evolve, showrooms must transform to become engaging spaces that reflect the lifestyles of their customers, merging functionality with artistry.
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