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Formula E's Rise in Popularity
The ABB FIA Formula E World Championship has seen a remarkable surge in viewership and engagement, as highlighted by the latest statistics from Kantar Media and Emplifi. With the series growing its audience significantly, it has become a powerhouse in the world of motorsports, particularly in the realm of electric vehicle racing. The 2024-25 season, which commenced in São Paulo, has already attracted a cumulative audience projected to exceed 500 million by the close of Season 11.
Record-Breaking Viewership for Key Events
This season's standout events include the Mexico City race, where 44 million viewers tuned in, marking the highest ever single-race TV audience in Formula E's history. In the U.S., CBS coverage showcased this growth with 11 million viewers during the Mexico City race alone, setting new benchmarks for future broadcasts. Similar success was achieved during the Jeddah double-header, which recorded a staggering 65 million global viewers, highlighting the growing interest in electric motorsport at a global scale.
The Digital Engagement Surge
In addition to traditional viewership, Formula E's digital audience has expanded, reflecting a 13% increase in social video views and 12% in engagement. The interactive fan community nurtured by the Formula E series underscores its relevance amid a rapidly changing automotive landscape. Formula E's commitment to providing competitive racing, engaging rivalries, and inclusive events has solidified its place as a leader in electric motorsport.
Future Trends in Electric Motorsport
Looking towards the future, Formula E's CEO Jeff Dodds emphasized the importance of continued investment in key markets such as Mexico and the United States. The series’ consistent growth in these regions suggests that its innovative approach and cutting-edge technology in racing can greatly contribute to its sustained popularity. As electric vehicles gain traction globally, Formula E stands at the forefront of this movement, appealing to both existing motorsport fans and a new wave of eco-conscious viewers.
Join the Electric Racing Revolution
The growing excitement surrounding Formula E offers a glimpse into the future of motorsports where electric technology, sustainability, and thrilling competition intersect. As more fans engage with this electrifying series, the potential for further growth and innovations seems limitless. Explore what it means to support and follow such a groundbreaking event and be part of the electric racing revolution!
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