Add Row 
Add 
Add Row 
Add Element 
LEGO and Formula 1: A Partnership for All Ages
In an exciting leap for both the LEGO Group and Formula 1, a collaboration is about to make race weekends even more thrilling for fans. With the release of the new F1 Collectibles set starting on May 1, 2025, this partnership promises to transform how fans interact with the sport. LEGO aims to engage fans ranging from young children to seasoned admirers by blending creativity with intricate racing experiences.
What to Expect: Fan Zones and Activities
Fans attending select races will be treated to LEGO Fan Zones, equipped with various fun activities such as "Make and Take" opportunities, photo spots, and a chance to explore the full range of F1-themed products. The LEGO Pit Shop pop-up stores will showcase LEGO Speed Champions, LEGO City, LEGO DUPLO, and Collectibles, covering all ten F1 teams, giving fans the chance to build their own racing triumphs.
More than Just Play: Learning Through LEGO
A core aspect of this initiative is education—both in the complexities of Formula 1 and the engineering prowess behind it. Through interactive builds at LEGOLAND Discovery Centres and racing-themed activities at select LEGO stores worldwide, the program will ignite interest in engineering and racing.
Online Engagement: Continuing the Experience from Home
Even those unable to attend races can participate in the fun. The LEGO website and LEGO Play App will feature a LEGO F1 game, allowing fans to immerse themselves in the combined worlds of LEGO and Formula 1 from the comfort of their homes.
Business Insights: A Win-Win Collaboration
Emily Prazer, Formula One’s Chief Commercial Officer, highlighted that this partnership extends the reach of F1 beyond the tracks, bringing the excitement of racing into homes around the globe. Federico Begher from the LEGO Group stressed the importance of creativity and hands-on experiences in fostering a passion for racing. The initiatives are designed not only to sell products but to create memories and skills that last lifetimes.
Join the Fun: Engaging with LEGO and F1
As the partnership unfolds in 2025, fans all over can anticipate thrilling experiences both at races and through various online platforms. LEGOs and racing are on the brink of an exhilarating journey, inviting everyone to join in the fun and learn about the intricacies of one of the top sports in the world.
Write A Comment