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September 09.2025

2 Minutes Read

NASCAR Ratings: How Did This Weekend Fare Against NFL Competition?

NASCAR cars racing on track, vibrant designs, high-speed action.

How NASCAR Rated Against the Start of the NFL Season

This past weekend brought mixed results for NASCAR’s television ratings as they competed directly against the kickoff of the NFL season. With millions tuning in to watch their favorite football teams, the viewership for the NASCAR Cup Series race at World Wide Technology Raceway understandably took a hit. As CBS averaged an incredible 23.9 million viewers during its national window, NASCAR's ratings looked modest by comparison.

Impact of Competition on Viewership

The NASCAR Cup Series race managed to draw 1.525 million viewers, resulting in a 0.82 rating on USA Network. While this figure seems low, it represented a +23% increase from the previous year's equivalent race held in Atlanta. Nonetheless, it serves as a reminder of the stiff competition NASCAR faces, particularly during major sports events.

A Close Look at the Xfinity Series Ratings

Interestingly, the NASCAR Xfinity Series race also premiered, attracting 989,000 viewers. This number is significant, indicating that the Xfinity Series continues to build momentum despite heavy competition from college football games airing just before and after its event. Comparing this with the recently covered Portland race, which only garnered 733,000 viewers, shows that the Xfinity Series is steadily growing its audience.

The Ups and Downs of Viewing Trends

Ratings for NASCAR have shown some degree of resilience amidst fierce competition, with pockets of success in various races. As Matt Weaver noted, even when racing against NFL and NCAA events, it would be vital for NASCAR to capture viewer interest moving forward, especially with seasons changing.

Conclusion: NASCAR’s Evolving Ratings Landscape

While the ratings from World Wide Technology Raceway may not have been spectacular, the increase compared to last year is encouraging. NASCAR is adjusting and continuing to engage its audience, and as fans, it’s essential to support the sport and rally behind the races that spark our interest. Let's hope future events bring even more viewers and excitement!

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