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September 07.2025

2 Minutes Read

Guenther Steiner's Bold Move to Lead KTM Tech3 in MotoGP's Thriving Scene

KTM Tech3 MotoGP rider leans into a sharp turn on the racetrack.

Steiner's Transition: From Formula One to MotoGP

Guenther Steiner, well-known as the former team principal of the Haas F1 Team, is shifting gears from four wheels to two wheels as he embarks on an ambitious new role at the helm of the KTM Tech3 MotoGP outfit. His recent appointment as CEO brings a wealth of experience, with a career spanning over four decades in motorsport, showcasing his adaptability and vision in various racing formats.

The Rich Legacy of Tech3 in MotoGP

KTM Tech3 has established itself as one of the longest-serving teams in the MotoGP paddock, with a history dating back to 1990. The team has clinched 38 podiums and two MotoGP race wins since joining the class in 2001. Steiner acknowledges this legacy while expressing enthusiasm for Technological advancements and competitive spirit within MotoGP.

A New Era Begins

This transition marks not just a change in leadership, but a shift in the direction the team will take with its new ownership. Steiner, alongside his project partner Richard Coleman, aims to uphold and expand the foundation laid by Hervé Poncharal, the team's current principal. Poncharal will continue to provide invaluable insights in a consultancy role, helping develop young talent.

Steiner's Vision for the Future

Steiner has been contemplating a change to MotoGP for over two years, driven by the sport’s entertainment potential and the prospect of evolving Tech3 into a flourishing sports franchise. His outlook presents an exciting time for the team to connect with a broader audience while enhancing the MotoGP experience for dedicated fans.

Industry-Wide Reactions

Various voices within the MotoGP community are thrilled about Steiner's arrival. MotoGP’s Chief Sporting Officer, Carlos Ezpeleta, notes that this moment for the sport reflects its growth trajectory, positioning Tech3’s rich history for further success under Steiner's leadership. Ezpeleta underscores that this is more than just a management change; it’s a pivotal moment for expanding the MotoGP brand and attracting new fans.

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