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October 23.2025

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Formula One's US Grand Prix: COTA Secures Racing Through 2034

Aerial view of US Grand Prix at COTA with race cars on track.

The US Grand Prix: A Long-Term Commitment to Thrilling Racing

In a significant development for motorsport enthusiasts across America, Formula 1 has confirmed that the United States Grand Prix will continue to be held at the Circuit of The Americas (COTA) in Austin, Texas, until at least 2034. This contract extension not only underscores the growing affection for F1 in the US but also cements COTA's reputation as a premier destination for thrilling auto racing.

The Evolution of the Grand Prix

Since making its comeback on the F1 calendar in 2012, the US Grand Prix has flourished, dramatically changing the landscape of motorsports in the country. With record attendances—over 400,000 fans flocking to COTA for the past few races—and an estimated economic impact of $7 billion in Texas, the race has proven essential for both fans and local businesses alike. COTA's unique racing layout, known for its elevation changes and challenging turns, has captivated drivers and spectators alike, making it a favorite on the circuit.

Fostering a Growing Fan Base

The popularity of the event is further evidenced by the surge in interest from younger demographics. With an impressive 52 million fans in the US, and 47% of them being new followers aged 18-24, Formula 1 is carving a niche for itself in American culture. This growth can be partly attributed to the Netflix series "Drive to Survive," which has brought the drama and excitement of Formula 1 closer to new audiences.

Economic Boom for Austin and Beyond

The impact of the Grand Prix on the local economy cannot be overstated. The race not only draws substantial crowds but also brings in significant revenue for local businesses, hotels, and restaurants, with the 2023 event alone accounting for over $1 billion in direct and indirect expenditure. As Bobby Epstein, chairman of COTA, emphasizes, this event has become one of the world's most significant single-weekend sporting occasions, and its continued success demonstrates how integral it is to the region.

What Lies Ahead for Formula 1 in the US

Looking beyond 2034, the excitement surrounding F1 in the United States is palpable. With the addition of new venues like Miami and Las Vegas, COTA continues to stand out while contributing to a rich, competitive landscape. The sport's executives, including Stefano Domenicali, recognize how critical it is to maintain this momentum, continually shaping a bright future for Formula 1 in America.

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