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October 16.2025

2 Minutes Read

Alpine Unveils Stunning One-Off Livery for United States Grand Prix: A Celebration of Speed

Vibrant Alpine one-off livery car for United States Grand Prix

Alpine's Bold Style for the United States Grand Prix

This weekend, Alpine is set to dazzle motorsport fans with a vibrant new livery for the United States Grand Prix at the Circuit of the Americas in Austin, Texas. Their fresh design features eye-catching yellow accents and highlights the brand's partnership with Mercado Libre, an innovative e-commerce giant. This special livery will not only be on display in Austin but will also make appearances in Mexico City and São Paulo, reflecting the growing connection between Formula One and the burgeoning Latin American fanbase.

A Partnership that Speeds Ahead

The collaboration heralded by the campaign 'Unidos por la Velocidad' (United by Speed) reinforces the strategic alliance between BWT Alpine and Mercado Libre. With the new color scheme adorning the cars and featuring prominently on Franco Colapinto, who serves as a brand ambassador, this partnership embodies the spirit of speed and excellence. Mercado Libre’s Chief Marketing Officer, Sean Summers, emphasized the synergy between their brand and the world of F1, noting how it allows them to showcase their innovation and fast delivery spirit on a global racing stage.

Franco Colapinto: A Symbol of Hope and Representation

Colapinto's excitement about racing with Mercado Libre’s colors on his car reflects both personal and national pride. He sees this opportunity as a powerful representation of Latin America in a global sport, a sentiment that resonates deeply with fans in the region as Formula One continues to capture the hearts of millions. His dedication to hard work and perseverance serves as a motivational example for many aspiring racers and young fans alike.

The Broader Impact: A Shift in F1 Dynamics

Alpine's new livery is more than just an aesthetic change; it symbolizes a significant shift in the dynamics of Formula One, where brands are increasingly aiming to connect with diverse audiences. With Latin American countries adopting F1 racing fervently due to superior drivers and heightened competition, Alpine's move can be seen as a strategic effort to tap into this passion. It hints at a future where F1 will embrace this expanding market even more, making the sport accessible to a broader demographic.

What This Means for Fans and Sponsors

For fans, especially those in Latin America, such a bold move by Alpine builds enthusiasm and encourages pride in their regional representation. For sponsors like Mercado Libre, aligning with a dynamic team in F1 enhances their brand visibility and affords them the chance to engage with a passionate audience through joint campaigns like 'Unidos por la Velocidad.' This connection reinforces the statement that F1 is not just about racing; it’s about cultural exchange and community engagement.

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