
ABB and Formula E: A Partnership That Drives Innovation
Formula E has solidified its commitment to sustainability and innovation with the recent announcement of a contract extension with title sponsor ABB. This strategic partnership, initially forged in January 2018, is set to thrive over the next few years as they continue to champion electrification technologies aimed at fostering a cleaner future.
Making Waves in Electric Racing
The collaboration has yielded significant advancements in electric racing, enhancing both performance and sustainability. In its early seasons, drivers had to switch cars mid-race, a practice now abandoned as technological developments have led to a staggering 150kW power increase. Top speeds are now 43 percent higher, coupled with an impressive energy recovery rate that has ramped up from 15 to 50 percent.
One of the latest innovations is the introduction of pit stops for electric charging, allowing teams to recharge quickly during races, adding layers of strategy and excitement. This transformation is not just about speed but reflects a broader industry trend towards efficiency and sustainability.
Engaging the Next Generation of Fans
ABB, through its partnership with Formula E, is not only promoting its brand but also focusing on engaging a new generation of racing enthusiasts. As expressed by Paco Liebrand, ABB's Head of Brand, the collaboration aims to resonate with audiences by utilizing influencers and content creators, telling captivating stories that highlight the practicality of electrification.
Creative initiatives, like the Evo Sessions, are designed to extend conversations beyond the raceway, tapping into digital channels that connect with fans in innovative ways. This is part of ABB's vision to redefine its brand strategy while engaging more dynamically with fans.
The Road Ahead for Formula E and ABB
As the Formula E series evolves, the relationship between ABB and Formula E will undoubtedly strengthen, offering exciting opportunities to integrate advanced technologies. The synergy between the two organizations paints a promising future for electric racing, poised to attract even wider audiences.
The excitement of Formula E is palpable and reflects a shift towards a cleaner, more efficient future in motorsports. This partnership not only symbolizes the amalgamation of technology and sport but also serves as a model for how industries can collaboratively foster growth and innovation for a sustainable world.
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